THE HISTORY OF SCHÖFFERHOFER WEIZEN

Challenging the status quo

Peter Schöffer revolutionized the printing industry of his time – much like Schöfferhofer did to the world of wheat beer.

BRAVE NEW WHEAT BEER WORLD

Schöfferhofer is brewed in the spirit of Peter Schöffer (1425-1503), a sophisticated maverick of his time with a distinctive taste and passion for beer. While Schöffer helped revolutionize the printing techniques of his time, Schöfferhofer Weizen was a new benchmark in the history of German wheat beer brewing.

As the first wheat beer brewed outside of Bavaria it embraced a modern lifestyle instead of rooting itself in old beer-brewing traditions. Schöfferhofer offered an urban, trend-conscious alternative – not traditional but sensual, not conservative but unconventional. And with those character traits it began to spread its sparkle over Germany and the world.


BYE BYE LEDERHOSEN

Schöfferhofer’s sparkle and sensuality have long since been the focus of the beer’s advertising. (Schöfferhofer print ad from 1978)

THE CHAMPAGNE AMONGST THE WHEAT BEERS

More sensual and more sophisticated than ordinary wheat beers: Schöfferhofer has always had a more classy feel to it while setting a new benchmark of “freshness” in the market.

"SPARKLES LONGER THAN YOU DRINK"

Schöfferhofer’s sparkle and sensuality have long since been the focus of the beer’s advertising.

"IT'S ORANGE HOUR - LET LIFE SPARKLE"

Today, Schöfferhofer offers you tasteful refreshment for your sparkling urban adventures. Exclusive delight that turns every day into a special day....

“ENJOY THE ORANGE HOUR – LET LIFE SPARKLE”

What could be more tempting to treat ourselves to a glass of exceptional Schöfferhofer Hefeweizen, enjoy the sunset and experience the orange hour with friends!